Areas of Expertise

Advertising

Art Direction

I’m a London-based Senior Art Director with over a decade of experience in advertising, originally from Hong Kong.

My background is rooted in strong craft, visual storytelling, and culturally driven ideas. Over the past 1.5 years, I’ve been working in-house in London for one of the world’s leading brewing groups, creating work across global and UK markets for brands such as Corona, Stella Artois, Budweiser, Camden, San Miguel, Jupiler, and Tripel Karmeliet.

I began my career as a retoucher, which shaped my attention to detail and visual discipline, and I’ve since been fortunate to see my work recognised at Cannes Lions, D&AD, and other international festivals.

I’m based in London on a BNO visa, with unrestricted right to work in the UK.

Email
ellawpy@gmail.com