HONG KONG TOURISUM BOARD

REFRAMING HONG KONG

#ReframingHK encouraged locals to photograph the lesser known locations of their city.

The photography has been used to refresh popular travel sites including Cathay Pacific and TripAdvisor’s digital platforms. Using Insights derived from analysing travel preferences, short stay itineraries were created.

These image-based itineraries were then launched in partnership with South China Morning Post.