SEASONS CHANGE
GOLDEN HOUR REMAINS
It’s no secret that Corona’s strength, being synonymous with the beach and Summer,
can be an achilles heel when the weather’s not so good.
The clocks going back draws a line under summer once and for all.
But that doesn’t mean that sunsets cease to exist.
And scientifically speaking,
they’re actually better in Winter when clear skies, low humidity,
and the sun sitting low in the sky combine.
The lime, the sunset and the bottle - just as before -
but this time localising the campaign by heroing
real winter golden hour moments from around the UK.
All reminding consumers that summer is a state of mind,
and moments of pure Corona disconnection are on offer all-year round.