STELLA ARTOIS

When it rains, we pour.

Rain delays are an inevitable part of Wimbledon, with play regularly suspended due to inclement weather. For the 2024 tournament, Stella Artois, Official Beer of The Championships, transformed these interruptions into an opportunity by covering the cost of pints in pubs across the UK whenever rain stopped play.
To launch the initiative, we created a world-first, ballboy-operated OOH execution that recreated Wimbledon’s iconic court-covering moment, turning rain delays into a nationwide call to the bar and delivering thousands of pints over a typically damp fortnight.